PRIVACY POLICY
1. Introduction
Masfa Fragrance, operated in partnership with Clever Metrics Ltd (“we”, “our”, “us”), respects your privacy and is committed to protecting your personal data. We are a United Kingdom-based business selling perfumes and related products. This Privacy Policy explains how we collect, store, and use your information when you use our website or services. By continuing to use our website, you agree to the terms of this Privacy Policy.
2. Data Collected
Data Storage Location
Our website is hosted on servers located within the European Economic Area (EEA). Our hosting provider is GDPR compliant and ensures that your data is securely stored.
Registration Data
If you register an account, we collect your email address, username, and any other information you provide in your profile. You may access, update, or delete your profile information at any time, except for your username. Administrators of the website can also access this data.
Order and Payment Data
When you make a purchase, we collect necessary personal data such as your name, email address, billing address, shipping address, and payment details. Payment data is processed securely through third-party payment providers. We do not store or have direct access to your payment card details.
Customer Support Data
If you contact us via email, contact form, or chat, the information you provide will be used only to handle your query and improve our services.
Analytics Data
We use Google Analytics and similar tools to monitor site usage in an anonymised way. These tools do not store personally identifiable information.
Cases for Using Personal Data
We process personal data for the following purposes:
To verify your identity when using our website
To process and deliver your orders
To provide customer support
To send you updates regarding your order, our services, or important policy changes
To protect against fraud and secure our website
To improve your shopping and browsing experience
3. Embedded Content
Pages on this site may include embedded content, like TikTok videos, for example. Embedded content from other websites behaves in the exact same way as if you visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. Below you can find a list of the services we use:
TikTok
The TikTok page plugin is used to display our TikTok timeline on our site. TikTok has its own cookie and privacy policies over which we have no control. There is no installation of cookies from TikTok and your IP is not sent to a TikTok server until you consent to it. See their privacy policy here: TikTok Privacy Policy .
We use the Instagram API to display our tweets timeline on our site. Instagram has its own cookie and privacy policies over which we have no control. Your IP is not sent to an Instagram server until you consent to it. See their privacy policy here: Instagram Privacy Policy .
4. Cookies
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. Cookies generally exist to make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the help section of your browser.
Types of cookies we use:
Necessary cookies – required for site operation
Performance cookies – track anonymous usage data
Functionality cookies – remember your preferences
5. Who Has Access To Your Data
If you are not a registered client for our site, there is no personal information we can retain or view regarding yourself.
If you are a client with a registered account, your personal information can be accessed by:
- Our system administrators.
- Our supporters when they (in order to provide support) need to get the information about the client accounts and access.
5. Third Party Access to Your Data
We don’t share your data with third-parties in a way as to reveal any of your personal information like email, name, etc.
We only share limited personal data with third parties where necessary for services such as:
Payment processors (e.g., Stripe, PayPal)
Delivery and courier companies (for shipping orders)
Email service providers (for transactional emails and newsletters if subscribed)
These third parties are contractually obligated to handle your data securely and lawfully.
7. Data Retention
When you submit a support ticket or a comment, its metadata is retained until (if) you tell us to remove it. We use this data so that we can recognize you and approve your comments automatically instead of holding them for moderation.
If you register on our website, we also store the personal information you provide in your user profile. You can see, edit, or delete your personal information at any time (except changing your username). Website administrators can also see and edit that information.
8. Security Measures
We use the SSL/HTTPS protocol throughout our site. This encrypts our user communications with the servers so that personally identifiable information is not captured/hijacked by third parties without authorization.
In case of a data breach, system administrators will immediately take all needed steps to ensure system integrity, will contact affected users and will attempt to reset passwords if needed.
9. Your Data Rights
General Rights
If you have a registered account on this website or have left comments, you can request an exported file of the personal data we retain, including any additional data you have provided to us.
You can also request that we erase any of the personal data we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cbeautiqueot erase data that is vital to you being an active customer (i.e. basic account information like an email address).
If you wish that all of your data is erased, we will no longer be able to offer any support or other product-related services to you.
You have the right to:
Access the personal data we hold about you
Request correction or deletion of your data
Object to certain types of processing (e.g., marketing)
Withdraw consent at any time
To exercise these rights, please contact us at: info@masfafragrance.com
GDPR Rights
Your privacy is critically important to us. Going forward with the GDPR we aim to support the GDPR standard. Masfa Fragrance permits residents of the European Union to use its Service. Therefore, it is the intent of Masfa Fragrance to comply with the European General Data Protection Regulation. For more details please see here: EU GDPR Information Portal.
10. Third Party Websites
Clever Metrics may post links to third party websites on this website. These third party websites are not screened for privacy or security compliance by Clever Metrics, and you release us from any liability for the conduct of these third party websites.
All social media sharing links, either displayed as text links or social media icons do not connect you to any of the associated third parties unless you explicitly click on them.
Please be aware that this Privacy Policy, and any other policies in place, in addition to any amendments, does not create rights enforceable by third parties or require disclosure of any personal information relating to members of the Service or Site. Clever Metrics bears no responsibility for the information collected or used by any advertiser or third party website. Please review the privacy policy and terms of service for each site you visit through third party links.
11. Release of Your Data for Legal Purposes
In certain circumstances, it may become necessary for Clever Metrics and/or Masfa Fragrance to disclose your personal data if required to do so by law. This may include responding to lawful requests from public authorities such as the police, HM Revenue & Customs, regulators, or other government bodies, in accordance with the UK Data Protection Act 2018 and the UK GDPR.
We may also disclose information where we believe, in good faith, that such disclosure is necessary to:
Comply with a legal obligation or court order
Protect and defend our rights, property, or safety
Prevent or investigate possible wrongdoing or fraud
Assist with the detection, investigation, or prosecution of criminal offences
Any disclosure of personal data will be limited to what is strictly necessary and will be carried out in compliance with applicable UK laws and regulations.